Fake It Till You Make It

By Roz Morris ,Managing Director, TV News London Ltd

Many people tell us that they’re very worried about giving interviews on radio, on TV, and online.  Surveys consistently show that public speaking is still one of most people’s greatest fears and, of course, when you’re talking on the radio, TV or online, you’re talking to a big audience.

People feel very exposed and they worry about how they look and sound. 

But nowadays video is becoming an essential part of business communications and marketing.  Suddenly everyone is expected to look good in a video and everyone is expected to have the skills of a TV presenter.  Anyone who has glanced at LinkedIn or Twitter recently will see far more videos in messages than there were a couple of years ago when most messages linked to text not video.  

So how do you develop these TV presentation skills and come across as the expert you are in your videos and your TV interviews?

First, you need to practise talking to a video camera. You need to practise talking to your iPad and your phone.  Get your eyeline right and make sure you smile and don’t look worried.  If you haven’t done it before, you’ll find smiling does require an unexpected amount of effort.

You must make sure that you look confident.  Why? Because no-one listens to a worried looking person. When you look worried it makes your audience feel uneasy. They stop listening and start asking questions  – like – Why are they frowning? Why does he/she look so sad/glum/ grim?

If you make sure you smile and look confident, people will listen to you

So how do you look confident when you don’t feel at all confident?

Fake it till you make it. That’s the most valuable advice you can give yourself.  It’s so useful because it works in two ways.

First, if you make yourself look and sound confident and positive, you will come across better and you’ll inspire more trust in your audience that you do really know what you’re talking about. 

Second, if you make the effort to look confident, you will actually feel more confident as you are speaking.

The best advice I can give you is to get some media training. Because if you don’t, people will think you’re less professional than you are.  Also you will be disappointed and feel that you could have done better.  At TV News London we provide media training for making your own online video statements and for giving effective professional broadcast interviews.

To find out more watch Roz's video below or email us on info@tvnewslondon.com 




Published 07 February 2019


Speak up – Don’t Speed Up

By Roz Morris, Managing Director, TV News London Ltd

When people are not used to giving radio and TV interviews they are often taken aback by how short broadcast news interviews are. “Two and a half minutes? Three minutes? How on earth am I going to get everything I want to say into such a short time?” they ask when they come for our media training. 

And then some people make a common mistake. They think they will get all their points into their interviews if they just speed up and talk really, really fast. But of course this is not a good policy at all.  Why? Because if you speed up when you are talking on the radio or TV, you just lose the audience.

People are not taking an exam about what you say in a news interview. They don’t have to listen to you. And if you speed up, yes you will get lots of points into your interview, but, when people find it hard to keep up with you, they will just give up and stop listening.

So by speeding up you won’t say anything that people will remember. In fact speeding up won’t achieve anything except people thinking you’re a nervous and rather unprofessional person who can’t talk calmly and clearly about their area of expertise.   

Some inexperienced spokespeople are just very nervous and they find they speed up and talk too fast to be easily understood because of their nerves. They won’t be listened to either. They have to learn to pace themselves and train themselves to speak at a steady pace.   

Preparation is the main key to success.  If you prepare your concise points that you want to get across, you will feel more confident about getting your messages into your short interviews. And the best way to learn about that is to take some media training with TV News London and learn from broadcast experts how to prepare and deliver effective media interviews.

When you can speak up and speak clearly and calmly, you will find that people will remember some of what you say or, at the very least they will form a positive and professional impression of you and your business or organisation.  And then it will be worth you spending the time and the nervous energy to do radio or TV interviews.  So remember – speak up, don’t speed up and you’ll have a good chance of success on radio and TV.

To find out more watch Roz's Tips video below or email us on info@tvnewslondon.com 


Published 18 January 2019