Communicate, an influential magazine for the corporate communications sector, features Roz Morris, Managing Director of TV News London in its latest edition. Roz is pictured and quoted in a feature on media training.
“According to Roz Morris, managing director of training agency TV News London, even the most positive stories need to be finessed by media training.
“Merely surviving an interview and getting a few facts in is not good enough – no story tells itself without hard work,” she says. “Good news can sound like bad news or smug news if the spokesperson has not tested their recipe and adjusted the ingredients to achieve the best result. Coming across as positive, professional and normal in an interview is not as easy as it looks.
“Some people will work for days on a presentation to a conference with an audience of 500 people, but still believe that five minutes preparation is enough when talking to a radio, TV or web audience of a million – or even a hundred million.”
Without media training, she says, executives can be side-tracked into talking about issues which are not to their advantage and sounding less professional than they are.”
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Published
20 December 2009
Social media expert, Barbara Gibson, has joined TV News London’s crack team of media trainers. Barbara who has 19,000 followers on Twitter, is a former journalist and PR who has worked in media training for many years, and she has huge expertise in social media and how to maximise its benefits for business.
“We are delighted that Barbara is working for us at TV News London “ says TVNL’s Managing Director. Roz Morris. “I know that her advice will be extremely valuable to our clients. Many people are still unsure or mystified about the bottom line benefits of blogging, twittering and using LinkedIn and other social networks. Barbara can both demystify and clarify the huge business potential of social media and help you work out what’s best for your company.”
“I’m thrilled to be working with TV News London,“ says Barbara. “The lines between traditional media and social media are blurring, and even disappearing. Social media is not only changing the way companies communicate with their online audiences, it is increasingly influencing how traditional media research your business and gather story ideas. So it is now essential to combine traditional spokesperson skills with social media savvy.”
Contact us at info@tvnewslondon.co.uk if you would like Barbara to maximise your company's social media profile.
Published
23 August 2010
