There’s never been a better time for entrepreneurs to use the media to promote their businesses. And that includes both social and traditional media. That was the message from Roz Morris, Managing Director of TV News London, and Social Media Coach and Trainer, Barbara Gibson, when they ran a TV News London Media Awareness Seminar for the 2012 class of The New Entrepreneurs Foundation at their offices in Smithfield in central London.
The aim of the Foundation is to create a new generation of outstanding entrepreneurs who will play a role in Britain’s future growth and prosperity and create new market-leading businesses. The New Entrepreneurs Foundation started in 2011 and is sponsored by major companies including Tesco, Deloitte, Virgin, Rothschild, Diageo, Pearson, Santander and Talk Talk.
Each year it has more than a thousand applicants and selects up to 30 of the UK’s brightest, entrepreneurially minded young people to work for a year with some of the country’s leading entrepreneurs. The aim is for budding entrepreneurs to gain real business experience before they set out on their own. Pictured above (left to right) Roz Morris, Managing Director, TV News London, Neeta Patel, CEO, The New Entrepreneurs Foundation, and Barbara Gibson, Social Media Coach at the seminar on October 24th 2012.
Both Roz and Barbara gave the young entrepreneurs insight and advice on how to make good use of media opportunities and how to successfully and carefully promote their online presence on social media. Barbara focused on the benefits of social media and the need to take care that whatever you put online will not damage your business image.
“It’s important not have a split personality online – i.e. a business image and an image for friends. Try to be authentic and develop your own voice that reflects your personality to the advantage of your business”, she advised during a presentation packed with practical advice.
Roz explained how traditional media still matters as well. ‘Don’t get carried away with the idea that you can always reach more people on social media when traditional media such as print, radio and TV are still reaching mass audiences” she told her audience of entrepreneurs.
She pointed out that although You Tube now has 60 TV channels, it only reached an audience of 8 million worldwide for Felix Baumgartner’s recent record-breaking highest and fastest ever jump from a balloon on the edge of space.
That same weekend UK TV audiences alone were more than 9 million each for Downton Abbey and The X Factor, plus more than 11 million for Strictly Come Dancing, and more than 4 million for BBC TV Ten O’clock News.
Meanwhile 89% of the UK population listen to radio each week (RAJAR official figures) and every person in the UK aged 4 and upwards watches an average of 4 hours of TV every day (Ofcom figures). “Media awareness is now an essential business skill for entrepreneurs” Roz added after explaining the mysteries of writing an effective news release and urging her audience to make the most of the huge number of media opportunities now available to businesses and especially helpful to start-ups.
Find out more about The New Entrepreneurs Foundation here:
31 October 2012