More than one point six million people signed up to help Save the Children to raise money for the charity on Christmas Jumper Day, Friday 13 December 2013.
TV News London’s Malcolm Douglas was part of the Save the Children team gaining widespread publicity in newspapers and on radio and TV for Christmas Jumper Day, which is also supported by the Prime minister’s wife Samantha Cameron, TV Presenter Myleene Klass, and actress Julie Walters, as well as by numerous endorsements on Twitter including Sir Richard Branson and Channel Four news presenter Jon Snow - all wearing Christmas jumpers and supporting the campaign slogan ‘Make the world better with a sweater.’
The charity also organised a world record attempt at Westfield shopping centre in West London for the most people dancing in Christmas jumpers. The dance routine was led by choreographer Arlene Phillips and featured on Sky News and Channel 5.
TV News London’s Managing Director, Roz Morris, (pictured left) wore her own Christmas jumper all day. “The best thing I can say about this jumper is that its real wool and it’s lovely and warm” says Roz. “ However I think it’s fair to add that my jumper is not ironic and in fashion, it’s just spectacularly awful and I have to point out that I did not choose it myself. It was, of course, as with so many Christmas jumpers, given to me some years ago, but it still feels like new as it has had very little wear. So I’m very glad that I can use it in a good cause.”
Save the Children works in more than 120 countries worldwide and all money raised from Christmas Jumper Day activities will help save the lives of the world’s most vulnerable children. In the world's poorest countries, more than 7 million children die every year from easily preventable causes like diarrhoea and malnutrition and simple solutions, like vaccines and mosquito nets supplied by Save the Children save lives.
Save the Children link
13 December 2013